Display Ads on Niche Sites Get Better Results
New research from Media-Screen suggests that brand managers and media planners should pay attention to smaller sites with less traffic when placing ads online as large sites are sometimes less...
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New Semantic Search Engine Boosts Wal-Mart Sales
By now, you’ve heard about Wal-Mart’s new search engine that gets 10 to 15 percent more in sales when shoppers search for products. Called Polaris, the engine is based on semantic search technology,...
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Google Algorithm Changes Include Freshness Update
by Claudia Bruemmer The Official Google Search Blog posted ten algorithm changes last week. One of these is the freshness update. That means the new Google algorithm now displays the freshest news in...
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Taking Sides in 2010?
Without a doubt, these are exciting times indeed. While some of the headlines may elicit groans from the ones who have been enjoying a steadily profitable time a few years ago during China’s booming...
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Wholesale Cosmetics are Taking a Cue from Hot 2010 Industry Trends
As the end of the year nears, it’s important to learn from past accomplishments, in order to forecast future trends. The cosmetics industry has seen a host of innovations and change, with consumers...
View ArticlePurchasing Wholesale Women’s Clothing – The Secret Revealed
By Stephanie Hudson from Julie Ann According to Bloomberg News, major retail clothing chains have seen a sharp decrease in sales for the month of June. Consumers have been purchasing staple goods such...
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Google Free Product Listings to Become Paid
Later this year, Google will no longer offer free product listings on Google Product Search, and the name of the service will change to Google Shopping. Right now, merchants must send their product...
View ArticleSocial Media: Not Just for Getting a Date, Anymore
Online marketers have long been advised to use social media sites – including MySpace, Facebook, YouTube, Yahoo! and Google Groups, Gather, MeetUps.com, Craig’s List et. al — to achieve search...
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Optimize Your Site Search for the Holidays
All web merchants want customers to be able to purchase easily from their sites, especially during the holidays. But, are they ensuring their customers can quickly find what they need on their sites?...
View ArticleEmail Marketing Tips for B2B Wholesale Sellers: Upfront Benefits, Subject...
Selling wholesale, resale and auction merchandise to business targets — who search for product sources and profitable margins — can be done cost effectively through Email Marketing. But there are...
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Taking Early Aim for a Successful Wholesale Holiday Season
Outdoor temperatures may be hitting record highs in some parts of the world right now, but retailers and wholesalers are already watching for early signs of activity that indicate the yearly shift into...
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Holiday Sales: Mixed Results Based on Products, Brick v. Click, Chain v....
Headline pulse checks on 2008 holiday sales display words like “bleak” and “dismal” and “below expectation.” After all, everyone knows about the recession, weak economic performance, the latest...
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Google Knowledge Graph Puts Answers in Search Results
On May 16, Google announced the launch of its Knowledge Graph technology, which is designed to provide users with the information they seek quickly and alongside search results. Google will now answer...
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Marketing Strategies for Wholesale Buyers/Sellers: How Manufacturers Brand,...
This is part 2 – Marketing Strategies for Wholesale Buyers and Sellers — of our Search Marketing Series. See part 1 at Search Marketing 1: How Top Sellers Acquire Ready-to-Buy Customers. Search...
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Google’s New Privacy Policy Impacts Ads and Search Results
Google’s new privacy policy (starting March 1) is generating a lot of negative response from both users and legislators for targeting ads to users based on their interests and relationships online....
View ArticleSpeak Wholesale and Buyer. Not Just Spider Talk.
SEO gurus know how to pull buyers and sellers to your merchandise web site: Sprinkle the right key words on pages and in the site’s Meta Data (behind-the-screen) codes. Keep those...
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Search Marketing 3: The Right Keywords — Refined, Enriched, First – Lead...
Keywords rule in successful search marketing, at every level, from manufacturer and wholesaler to retailer and customer. Keyword enrichment of ad copy, web landing pages, search directory listings and...
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Understanding Google Search Plus Your World
by Claudia Bruemmer Last week, Google introduced some new features in search results that make search more social and tie in with its Google+ social network. This latest change is called Search Plus...
View ArticleUniversal Search and Relevance
It’s official. Yahoo! Search announced upgraded features on October 2, including a menu of suggested additional information on a searcher’s topic, and adding multimedia search results (photos, audio...
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Google Upgrades: Search Results To Look More Like Vertical-Industry Search...
Search engine giant Google announced improvements to its search technology on March 24, 2009, that will help searchers find what they’re looking for and will also suggest other topics that are closely...
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